πŸ‡΅πŸ‡° BUILT IN PAKISTAN Β· OUR STORY

TankerNow

Pakistan's first app-based water tanker platform β€” built from scratch, owned completely, growing every day.

πŸ“ Rawalpindi, PakistanπŸ“± Android App Live
Scroll to explore
02 / 11 Β· THE PROBLEM

Pakistan's Water Crisis Hits Home Daily

30M+
Urban Pakistanis
rely on water tankers
0
Dedicated Booking Apps
exist in this market
2–4 hrs
Average Wait Time
with no ETA, no tracking
πŸ“ž

No Platform

Residents call random numbers, prices vary wildly between tanker wallahs with no standardization.

⏳

Zero Reliability

2–4 hour wait times, no tracking, no ETA β€” customers are left guessing in the dark.

πŸ’°

Price Gouging

No standard pricing. Customers always overpay with no recourse and no market transparency.

03 / 11 Β· OUR SOLUTION

Water, Delivered On-Demand

TankerNow connects households with verified water tanker drivers β€” tracked, transparent, and at your fingertips.

πŸ“±

Book in 60 Seconds

Choose size, confirm location, driver dispatched instantly. No calls, no waiting on hold.

πŸš›

Real-Time Tracking

GPS tracking from dispatch to doorstep. No more wondering β€” know exactly where your tanker is.

βœ…

Verified Drivers

Background-checked, rated by the community. Every driver on our platform is trusted and accountable.

04 / 11 Β· MARKET OPPORTUNITY

A Multi-Billion Rupee Untapped Market

TAM
PKR 5,000 Cr+
Total Addressable Market

Pakistan urban water delivery market β€” every city, every household relying on tankers.

SAM
PKR 500 Cr+
Serviceable Addressable Market

Rawalpindi / Islamabad metro twin cities β€” our primary expansion corridor.

SOM
PKR 10 Cr+
Serviceable Obtainable Market

Year 1–2 target: Scheme 3 beachhead + phased Rawalpindi expansion.

5M+ residents in Rawalpindi–Islamabad twin cities
65%+ rely on water tankers year-round, not just summer
Average 2–3 tanker orders per household per month
05 / 11 Β· THE PRODUCT

One App. Two Modes.

πŸ“±

Customer Mode

  • Book order in 60 seconds
  • Live GPS tracking
  • Full order history
  • Ratings & reviews
  • Scheduled delivery
πŸš›

Driver Mode

  • Receive & accept orders
  • Turn-by-turn navigation
  • Real-time earnings dashboard
  • Availability toggle
  • Delivery confirmation
πŸ–₯️

Admin Portal

  • Full order management
  • Driver fleet oversight
  • Live coverage map
  • Analytics dashboard
  • Coverage area control
06 / 11 Β· TRACTION

Early but Real

Scheme 3
Area Active
2–3
Daily Orders & Growing
Live
Android App
Growing
Driver Network
πŸ—£οΈ

Word-of-Mouth Growth

Organic spread within Scheme 3 community β€” customers referring neighbors without any paid marketing.

πŸ”„

Repeat Customers

Meaningful repeat order rate within first weeks of launch β€” users coming back confirms product-market fit.

πŸš›

Driver Interest

Inbound driver sign-ups already exceeding current order volume β€” supply side eager to join the platform.

07 / 11 Β· BUSINESS MODEL

Simple. Scalable. Profitable.

Revenue Streams

πŸ’Έ

Per-Order Commission

Current

5% commission from the driver on every completed delivery β€” lean rate to build trust and grow supply, with room to expand.

🏒

B2B Subscriptions

Coming Soon

Monthly packages for apartments, offices, and commercial clients. Recurring revenue at scale.

⚑

Premium Express

Future

Priority dispatch for urgent orders β€” a premium tier for time-sensitive customers.

πŸ“Š

Unit Economics

Average order valueRs. 3,000
Platform commission (5%)~Rs. 150
Platform cost per order~Rs. 30
Contribution margin~Rs. 120
Payback periodImmediate

Zero inventory. TankerNow owns no tankers β€” we connect customers with drivers. Every completed order generates revenue with no physical overhead.

08 / 11 Β· GO-TO-MARKET

Hyperlocal First. Then Scale.

Phase 1 Β· NOW
  • Scheme 3, Rawalpindi
  • 3–5 orders / day
  • WhatsApp + word-of-mouth
  • Community trust building
Phase 2 Β· 6 Months
  • All of Rawalpindi
  • 30+ orders / day target
  • Facebook & Instagram ads
  • Driver fleet expansion
Phase 3 Β· 12–18 Months
  • Islamabad + beyond
  • 100+ orders / day
  • Corporate contracts
  • B2B subscriptions live
09 / 11 Β· COMPETITIVE LANDSCAPE

We're Building the Category

TankerNow
Phone Calls
WhatsApp Groups
Real-time tracking
Transparent pricing
App-based booking
Driver verification
Order history
Instant dispatch

First-mover advantage in Pakistan's PKR 5,000 Cr+ water delivery market

10 / 10 Β· THE TEAM

Built by Someone Who Lives This Problem

R
Muhammad Rohail
Founder & Builder
  • Born and raised in Rawalpindi β€” experienced the water crisis firsthand
  • Designed, built, and launched the entire TankerNow platform solo
  • Flutter app, Firebase backend, and admin portal β€” all from scratch
  • Focused on product, operations, and growth until the team scales
πŸš€
Building as We Grow

Currently a solo operation β€” intentionally lean to stay agile. As orders scale, the plan is to bring in a small, focused team across operations, tech, and growth.

Operations Lead β€” hiring when volume demands
Driver Relations β€” hiring when volume demands
Growth & Marketing β€” hiring when volume demands

Lean by design. Every rupee goes to growth, not overhead.