🇵🇰 BUILT IN PAKISTAN · OUR STORY

TankerNow

Pakistan's first app-based water tanker platform — built from scratch, owned completely, growing every day.

📍 Rawalpindi, Pakistan📱 Android App Live
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02 / 11 · THE PROBLEM

Pakistan's Water Crisis Hits Home Daily

30M+
Urban Pakistanis
rely on water tankers
0
Dedicated Booking Apps
exist in this market
2–4 hrs
Average Wait Time
with no ETA, no tracking
📞

No Platform

Residents call random numbers, prices vary wildly between tanker wallahs with no standardization.

Zero Reliability

2–4 hour wait times, no tracking, no ETA — customers are left guessing in the dark.

💰

Price Gouging

No standard pricing. Customers always overpay with no recourse and no market transparency.

03 / 11 · OUR SOLUTION

Water, Delivered On-Demand

TankerNow connects households with verified water tanker drivers — tracked, transparent, and at your fingertips.

📱

Book in 60 Seconds

Choose size, confirm location, driver dispatched instantly. No calls, no waiting on hold.

🚛

Real-Time Tracking

GPS tracking from dispatch to doorstep. No more wondering — know exactly where your tanker is.

Verified Drivers

Background-checked, rated by the community. Every driver on our platform is trusted and accountable.

04 / 11 · MARKET OPPORTUNITY

A Multi-Billion Rupee Untapped Market

TAM
PKR 5,000 Cr+
Total Addressable Market

Pakistan urban water delivery market — every city, every household relying on tankers.

SAM
PKR 500 Cr+
Serviceable Addressable Market

Rawalpindi / Islamabad metro twin cities — our primary expansion corridor.

SOM
PKR 10 Cr+
Serviceable Obtainable Market

Year 1–2 target: Scheme 3 beachhead + phased Rawalpindi expansion.

5M+ residents in Rawalpindi–Islamabad twin cities
65%+ rely on water tankers year-round, not just summer
Average 2–3 tanker orders per household per month
05 / 11 · THE PRODUCT

One App. Two Modes.

📱

Customer Mode

  • Book order in 60 seconds
  • Live GPS tracking
  • Full order history
  • Ratings & reviews
  • Scheduled delivery
🚛

Driver Mode

  • Receive & accept orders
  • Turn-by-turn navigation
  • Real-time earnings dashboard
  • Availability toggle
  • Delivery confirmation
🖥️

Admin Portal

  • Full order management
  • Driver fleet oversight
  • Live coverage map
  • Analytics dashboard
  • Coverage area control
06 / 11 · TRACTION

Early but Real

Scheme 3
Area Active
2–3
Daily Orders & Growing
Live
Android App
Growing
Driver Network
🗣️

Word-of-Mouth Growth

Organic spread within Scheme 3 community — customers referring neighbors without any paid marketing.

🔄

Repeat Customers

Meaningful repeat order rate within first weeks of launch — users coming back confirms product-market fit.

🚛

Driver Interest

Inbound driver sign-ups already exceeding current order volume — supply side eager to join the platform.

07 / 11 · BUSINESS MODEL

Simple. Scalable. Profitable.

Revenue Streams

💸

Per-Order Commission

Current

5% commission from the driver on every completed delivery — lean rate to build trust and grow supply, with room to expand.

🏢

B2B Subscriptions

Coming Soon

Monthly packages for apartments, offices, and commercial clients. Recurring revenue at scale.

Premium Express

Future

Priority dispatch for urgent orders — a premium tier for time-sensitive customers.

📊

Unit Economics

Average order valueRs. 3,000
Platform commission (5%)~Rs. 150
Platform cost per order~Rs. 30
Contribution margin~Rs. 120
Payback periodImmediate

Zero inventory. TankerNow owns no tankers — we connect customers with drivers. Every completed order generates revenue with no physical overhead.

08 / 11 · GO-TO-MARKET

Hyperlocal First. Then Scale.

Phase 1 · NOW
  • Scheme 3, Rawalpindi
  • 3–5 orders / day
  • WhatsApp + word-of-mouth
  • Community trust building
Phase 2 · 6 Months
  • All of Rawalpindi
  • 30+ orders / day target
  • Facebook & Instagram ads
  • Driver fleet expansion
Phase 3 · 12–18 Months
  • Islamabad + beyond
  • 100+ orders / day
  • Corporate contracts
  • B2B subscriptions live
09 / 11 · COMPETITIVE LANDSCAPE

We're Building the Category

TankerNow
Phone Calls
WhatsApp Groups
Real-time tracking
Transparent pricing
App-based booking
Driver verification
Order history
Instant dispatch

First-mover advantage in Pakistan's PKR 5,000 Cr+ water delivery market

10 / 10 · THE TEAM

Built by Someone Who Lives This Problem

R
Muhammad Rohail
Founder & Builder
  • Born and raised in Rawalpindi — experienced the water crisis firsthand
  • Designed, built, and launched the entire TankerNow platform solo
  • Flutter app, Firebase backend, and admin portal — all from scratch
  • Focused on product, operations, and growth until the team scales
🚀
Building as We Grow

Currently a solo operation — intentionally lean to stay agile. As orders scale, the plan is to bring in a small, focused team across operations, tech, and growth.

Operations Lead — hiring when volume demands
Driver Relations — hiring when volume demands
Growth & Marketing — hiring when volume demands

Lean by design. Every rupee goes to growth, not overhead.